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Graff: Unparalleled Diamonds and Extraordinary Luxury


Graff, the British luxury jewelry brand, is synonymous with unparalleled diamonds, exceptional craftsmanship, and extraordinary beauty. With a heritage rooted in diamond expertise, Graff has established itself as a leader in the world of high-end jewelry, captivating connoisseurs and collectors with its exquisite creations. From its remarkable diamonds to its iconic jewelry designs, Graff continues to push the boundaries of luxury and elegance.

1. A Legacy of Diamond Mastery

Graff’s legacy dates back to 1960 when Laurence Graff, the founder, began his journey in the diamond industry. His passion for diamonds and his commitment to sourcing and cutting only the finest stones set the foundation for Graff’s unrivaled reputation.

1.1 Exceptional Diamonds

Graff is renowned for its exceptional diamonds, known for their exceptional quality, exceptional size, and exceptional beauty. Each Graff diamond is meticulously selected for its purity, brilliance, and rarity. The brand’s expert gemologists and craftsmen work tirelessly to transform these precious stones into magnificent works of art.

1.2 Diamond Cutting Expertise

Graff is also recognized for its diamond cutting expertise. The brand’s master cutters possess exceptional skill and knowledge, carefully shaping each diamond to maximize its brilliance and fire. Graff’s proprietary diamond cuts, such as the Graff Signature and Graff Peony, enhance the natural beauty of the stones, resulting in breathtaking jewelry pieces.

2. Iconic Jewelry Collections

Graff’s jewelry collections are characterized by their timeless elegance, exquisite craftsmanship, and extraordinary designs.

2.1 Graff Butterfly

The Graff Butterfly collection captures the delicate beauty and grace of these enchanting creatures. Each piece showcases intricate diamond wings, meticulously set to create a lifelike representation of a butterfly in flight. The collection exudes a sense of whimsy and captures the essence of nature’s wonders.

2.2 Graff Icon

The Graff Icon collection is a celebration of Graff’s most iconic designs. From the distinctive silhouette of the Graff Icon Twist watch to the timeless elegance of the Graff Icon diamond necklace, each piece embodies the brand’s commitment to luxury and craftsmanship. The collection showcases Graff’s ability to create enduring classics that stand the test of time.

3. Red Carpet Glamour

Graff’s exquisite jewelry has adorned celebrities and graced the red carpets of prestigious events worldwide, adding a touch of glamour and sophistication.

3.1 Celebrity Collaborations

Graff has collaborated with renowned celebrities and artists to create exclusive jewelry collections. These collaborations bring together Graff’s diamond mastery with the unique style and creativity of the collaborators, resulting in extraordinary pieces that exude luxury and individuality.

3.2 Extraordinary Moments

Graff jewels have become synonymous with extraordinary moments in life. From engagement rings that symbolize everlasting love to statement necklaces that make a grand entrance, Graff’s creations are designed to mark milestones and create unforgettable memories.


Graff’s legacy of unparalleled diamonds, exceptional craftsmanship, and extraordinary luxury has solidified its position as a leading jewelry brand. With its unwavering commitment to excellence and its ability to capture the beauty and brilliance of diamonds, Graff continues to captivate the world with its remarkable creations. Each Graff piece is a testament to the brand’s dedication to creating timeless beauty and unforgettable moments.


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